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4 Reasons Why Millions of Women are Switching to Rice Water
1. supports growth
The amino acids present in it help in the regeneration of hair and aid faster growth of your hair. It contains vitamins B, C, and E, which further help in hair growth.
Just as protein helps build strong and healthy muscles, the protein in rice water is believed to help improve the overall condition of hair.
Damaged and high porosity hair has difficulty retaining moisture, resulting in frizz and split ends. The proteins found in rice water may counteract this, reducing breakage and improving hair's texture.
Although hair needs moisture to stay healthy, excess moisture can actually do more harm than good. To rebalance overly moisturized locks (aka hygral fatigue), try a protein treatment like a rice water.
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.