The world's first solid purple shampoo bar with Biotin!
Safe for blondes, grey & white hair: color-treated, highlighted, & natural.
Neutralizes unwanted brassiness and yellow undertones.
Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
Enjoy smoother, stronger & more vibrant blonde hair after just one use!
PH balanced and safe for color-treated hair
Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
Made in the USA with quality ingredients
4OCEAN CERTIFIED: For every shampoo or conditioner bar,4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines
Biotin
Boost your haircare ritual with Biotin to help promote stronger, thicker-looking hair with a silky, frizz-free shine.
Castor Oil
Nourish your hair from roots to ends with the help of Castor Oil, a strand-strengthening and scalp-balancing oil for clean, healthy hair.
Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
Fragrance: Orange Blossom & Jasmine
How to neutralize unwanted brassiness:
Wet hair & bar, then "paint" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed.
Pro tip: Pair with our Beauty Bar Bag.
We are Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.
Why Millions of Women are Switching to Purple Shampoo Bars
1. neutralize brassy tones
The color purple cancels out yellow, that’s why purple shampoo is used to neutralize the yellow/brassy tones in blonde and red hair to reveal a brighter, healthier color.
2. strengthening
Enriched with biotin to boost shine, reduce dullness, and strengthen hair. With just one use, you can enjoy smoother, stronger, and more vibrant color.
3. add shine
Purple shampoos are designed to help boost your natural highlights and make them shine in a healthy way.
4. first of its kind
Kitsch's Biotin Purple Toning Solid Shampoo and Conditioner Bar is the first of its kind to be enriched with biotin to boost shine, reduce dullness, and strengthen hair.
I'm letting my natural gray hair grow out and I have really dry hair ! I tried a lot of Toning shampoos and they all dried my hair out more !!!! So I thought I would try this one and I LOVE It I just ordered my second bar I don't think I will be using any other shampoo or conditioner !!
I am so very pleased with my order of the shampoo bar as well as the conditioner bar! They leave my hair shimmery and shining, as well as full of body! I will always use product!! Wendy C.
I have color treated hair, it was breaking so bad and after a few times using this Purple Toning shampoo it’s so much better and the blond isn’t dull at all. I have ordered more.
Product Standouts Great Ingredients, Boosts Shine, Neutralizes Brassiness
Rated 5 out of 5 stars
1 week ago
Brightens up my highlights!
I love all Kitsch products and recommend them to everyone. I really like the purple shampoo because my highlights look brighter after I use it!
EK
Ellen K.
Verified Buyer
I recommend this product
Hair Concern Frizzy, Sensitive Scalp
Product Standouts Great Ingredients, Neutralizes Brassiness, Strengthens
Rated 5 out of 5 stars
1 week ago
Purple toning shampoo
My hair has never been so squeaky clean and soft to the touch. I have fine, wavy hair, but I have noticed it feeling thicker and my eyebrows are filling in.
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Frequently Asked Questions
Depending on your hair type and how frequently you wash your hair, some people see results immediately and some people may start to see results in a few weeks.
Yes, but don’t just take our word for it! Check out the thousands of 5 star reviews from people of all ages using our shampoo and conditioner bars.
Yes, but don’t just take our word for it! Check out the thousands of 5 star reviews from people of all ages using our shampoo and conditioner bars.
Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean from your roots and scalp to the ends of your hair. If you’re not seeing results, we recommend applying more during your wash time.
When you sign up for a subscription, we automatically charge your card so you can set it and forget it. You can cancel at any time.
Yes. Protecting your privacy is one of our biggest priorities. We use a number of security measures and industry standard methods to keep your personal information safe. All orders and personal information are managed by a secure server. Details such as credit card number, name, and address are transmitted through Secure Socket Layer (SSL) technology.
Delivery time is based on your selected shipping method at checkout. Most orders ship same day! Please allow up to 2 business days for your order to be processed. Orders are processed Monday through Friday, excluding holidays. Once your order has been shipped, a confirmation email with a carrier tracking number will be sent out. In the case of a lost package, please contact Kitsch support.
We recommend a subscription, so you can enjoy savings and get your products delivered right to your door with free shipping. This way, you’ll never run out!
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
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