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We believe that everyone should feel confident when purchasing our products no matter your hair type, style, or budget.

- Cassandra Thurswell, CEO

That was 2010, when we wrote a business plan no longer than a paragraph. Since then, Kitsch has grown, but we’ve stuck to the practice of consistently creating beauty solutions that are elevated in quality and sustainability, supporting our community even as the world continues to change around us. That’s how we went from selling hair ties door-to-door, to selling a full range of beauty favorites in over 20,000 retail locations.

It’s our job to create a support system you can get a boost from any time you need it. It’s your job to treat yourself well and do your best every day, whatever that looks like. 

That was 2010, when we wrote a business plan no longer than a paragraph. Since then, Kitsch has grown, but we’ve stuck to the practice of consistently creating beauty solutions that are elevated in quality and sustainability, supporting our community even as the world continues to change around us. That’s how we went from selling hair ties door-to-door, to selling a full range of beauty favorites in over 20,000 retail locations.

It’s our job to create a support system you can get a boost from any time you need it. It’s your job to treat yourself well and do your best every day, whatever that looks like. 

Patented Microfiber Towel Scrunchies - Blush

Patented Microfiber Towel Scrunchies - Blush

Customer Reviews

4.9 Based on 413 Reviews
5 ★
95% 
392
4 ★
5% 
19
3 ★
0% 
1
2 ★
0% 
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Filter Reviews:
LM
Liam M.
Canada Canada
12/29/2020

Great idea, design and comfort!

It kept my wet hair together and almost fully dried my very thick hair! The design is beautiful. Helped develop a wavy result in my hair. Thankful because not many scrunches keep my wet hair together. I would use it only as a night before not in the morning. I appreciate this gift that was made and thankful I can support a woman owned small business

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
HW
Heather W.
United States United States
12/26/2020

Daughter loved them

My daughter was so happy to get these in her Christmas stocking. She loves how they dry her hair after her shower.

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
RR
Rebecca R.
United States United States
12/18/2020

Plush, well made scrunchies

I’ve never tried a towel scrunchie before, but I have a feeling that these are the best of the best. They are thick and plush, super absorbant and made very well. They are comfy to wear and definitely helped with my wet hair. Love them, I’ll be buying more for friends and family...and probably a few for myself as well!!

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot ReviewKITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
M
Mmarsac
United States United States
12/17/2020

SO great for the gym!

It’s COLD outside, and I need to shower after my workout. Sometimes I don’t have time to dry my hair because it’s long and thick. This scrunchie will hold it in a bun without sliding, and it helps my hair dry! I LoVE it!!!

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
JS
Jessica S.
United States United States
12/03/2020

Love these - great gift

I use these every single night. Pop em in the wash once a week and air dry. So easy!

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
NA
Nikki A.
United States United States
11/28/2020

Best Drying Schrunchie

Absolutely love these drying schrunchies! I’m able to toss my hair into a bun after a shower before bed and my hair is almost dry by morning. Normally if placed in a bun my hair will remain wet for almost three days because it is so thick!

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
JD
Janelle D.
New Zealand New Zealand
11/27/2020

Amazing Scrunchie

These are the best! they never break my hair, and don't even leave kinks in it when I take it out. Definitely will buy more.

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review
TC
Theresa C.
United States United States
10/03/2020

Love My Scruncie

I never blow dry my hair anymore. I pile it on top of my head, wrap it in my terry cloth scrunchie and let it dry. When I take it out, I have soft, beautiful curls. No more heat damage and time spent with a blow dryer! I’ve bought them for gifts for all my girls for Christmas!!

KITSCH Patented Microfiber Towel Scrunchies - Micro Dot ReviewKITSCH Patented Microfiber Towel Scrunchies - Micro Dot Review