eco-conscious essentials that care for your hair, morning, noon & night...
The Heatless Curling Set is BACK!
Luxury satin curlers make it easy to create smooth, frizz-free curls without heat damage or breakage.
Solid Shampoo & Conditioner
Salon-quality & sustainable formulas to cleanse, condition & nourish hair & skin—no sulfates, silicones, phthalates or parabens.
Bridgerton X Kitsch
Swoon-worthy essentials to fill your heart's desire with everything Bridgerton.
Trending Now
Treat your hair & body to our best sellers: stylish accessories, shower essentials, spa-quality tools & more.
Pillowcases
Elevate your beauty rest with luxurious satin pillowcases, designed to protect your hair & skin while you sleep.
Half the Drying Time, Twice as Gentle
Improve hair health while cutting drying time in half. Discover quick-drying hair towels, microfiber towel scrunchies & more.
top sellers
Clip It With Us
Consciously created claw clips that are kind on your hair, functional, fashionable and made from recycled materials.
Eco Conscious Brushes
Discover our collection of sustainable styling brushes & combs made from recycled plastics.
what's new
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.